Customer Persona for The Homeslice Media Group

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We’re going to see what a common customer would look like for The Homeslice Media Group. To give a little background, The Homeslice Media Group is a marketing agency located in Rapid City, South Dakota. Their goal is to boost the brands of their customers through digital means. They utilize audio, video, web design, marketing, digital marketing, and media strategy to help those companies who are needing publicity in the community. So, we are first going to look at a customer profile for someone who may seek the marketing agency services. Then, we will look at an AI rendition of a fake business owner with an imaginary customer persona to symbolize a typical user of The Homeslice Media Group.

Customer Profile

  • Demographic Information
    • Age: Usually 30-65
    • Gender: Typically male, but both male and female run businesses.
    • Location: Most live in urban or suburban areas so they have access to run and check in on their business when needed.
    • Education: Most business owners have a business degree, but it is not necessarily needed. The level of education needed depends on the type of business you plan on opening and running.
  • Psychographic Information
    • Lifestyle: Some business owners work more than the average 40 hours a week while others work the normal 40 hours or less. Some business owners take vacations often while others don’t. Business owners usually check in on their business at least once a day.
    • Personality Traits: Normally extroverted people and willing to take risks. They are also determined, open-minded, and adaptable.
  • Behavioral Information
    • Product/Service Usage: Business owners seek out marketing firms when they need help boosting the company’s name to gain more publicity through different platforms.
  • Goals and Objectives
    • How your Product/Service Helps: Marketing firms will help a business reach those within the community which will boost interaction with that company which leads to earning more money as a result.
  • Objections and Concerns
    • Potential Barriers: A cheaper or more well-known marketing firm might prevent business owners from using your firms’ services.

Using this, we can create an image of a typical user of The Homeslice Media Group’s services.

Customer Persona

  • Name: Megan
  • Age: 33
  • Occupation: Owner of a small clothing and home décor boutique.
  • Goals: She strives to offer quality products at affordable prices while staying up to date with current products. She focuses on providing merchandise for her target audience of young to middle age women.
  • Challenges: She faces many challenges of keeping her small boutique relevant and competitive against large retailers as well as other small clothing and home décor stores.
  • Personality: She is extroverted and friendly with a very welcoming personality. She enjoys the simplicity of a small business but understands the determination it takes to be a successful small business owner.
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